Rio Ferdinand has announced the launch of an online magazine entitled simply ‘Rio’. It’s a 24 page issue targeting aspirational 16-35 year olds, and claims to ‘represent a snapshot of the world that Rio inhabits and be a reflection of his interests’. Rio himself will be editor-in-chief. Dear lord. You can read the full story here.
As if one footballer in the online publishing space wasn’t enough… Jamie Redknapp will be fuming that Rio has invaded his arena, and ‘merked’ him, even though Rio is a ‘top, top, bloke’. If you’re not aware of Jamie’s magnus opus, check it out here.
Despite probably being utterly shite, I bet they both get more readers than we do. Bloody footballers.
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